Most dental practices rely on word of mouth for new business. This is good news. But what if a patient has an unpleasant experience with your practice and starts to tell their friends about it. This can have a devastating impact on your reputation and hurt future revenue opportunities.
Like other professionals such as doctors and lawyers, Dentists need to manage their online reputations if they want more new patients. This marketing strategy is called Reputation Management for Dentists. This is because what patients say about the practice online counts as a critical component of growing one’s dental office, especially with today’s fast-paced and competitive market where word spreads quickly through social media platforms like Yelp or Google. Dental practices often don’t realize that negative reviews about a business can lead to reduced traffic and fewer conversions. A dissatisfied customer will tell their friends about the bad experience, resulting in even more negative reviews on top of those already posted online.
To gain positive feedback from potential clients who visit your website but then leave without booking an appointment (or even worse), you should invest time into building up good standing via five-star reviews across various review sites such as Google and Bing. When working on reputation management in your dental practice, there are some tips that dentists could use online:
- Have a consistent branding image so it will be easy for customers to find you no matter what device or browser she’s using.
- Ensure all content posted across social media channels has keywords associated with the business name.
The Importance of Online Reviews for Dentists
Online reviews are a powerful tool for establishing credibility and trust with potential new patients. The best way to guarantee that you maintain a positive reputation online is by responding in a nurturing yet professional manner to negative feedback. When someone leaves an unfavorable review of your business, don’t get defensive; instead, thank them for their honest opinion and ask if there’s anything else you can do to improve things!
One of the easiest things to increase your online credibility is having more testimonials on your Google My Business profile page. Online reviews are essential for dental practices because they help build trust between the customer and the company. Potential patients can read what others have said about their experience with your practice, giving them peace of mind in knowing that they’re making the right choice. When it comes to online reviews, you want to make sure that you have as many positive ones as possible. This will show Google that your business is valuable and worth ranking higher in search results. However, don’t worry if you get a negative review occasionally; be sure to address it promptly and professionally.
So if you’re looking to boost your business, start gathering testimonials. The more, the better!
If you’re still undecided on whether online reviews are important for your business, consider this: studies have shown that 78% of consumers trust online reviews as much as personal recommendations. That’s a significant number, so it’s definitely worth your time to make sure you’re taking advantage of this valuable marketing tool!
Reputation Management for Dentists
Another way to increase your search ranking and get more new patients for dental practice is to have a significant number of online citations. Simply put, citations are an online reference to a business that features the business’ name, address, and phone number (NAP). While the minimum amount of information required for most citations is just a name, address, and phone number, most websites offer many more opportunities to add additional information.
These appearances can make a significant difference when it comes time to show Google how valuable your practice is in a competitive space. One directory we recommend all dentists get included in is called Healthgrades. There are other dental-related directories as well.
To increase your search ranking on Google, you should have as many citations as possible linking back to your website. Luce Media provides a service that will put your dental practice on hundreds of directories, significantly improving your search engine ranking.
Benjamin Franklin said, “It takes many good deeds to build a good reputation and only one bad one to lose it.”
At Luce Media, we help you deal with reputation management for dentists. Our reputation management services help you monitor your online reputation across multiple platforms, including social media sites like Facebook and Twitter as well as local listings such as Google My Business and Yelp so that when problems arise – whether big or small – we’re there to help manage those issues before they become bigger problems down the road!