To achieve sustained growth in your dental practice, you will need a comprehensive dental marketing plan.
Unfortunately, as a dentist, this means deciding between being a great doctor and becoming an expert on digital strategy and design!
That’s where we come in – we are Lucé Media: Digital Marketing Experts for Dentists who want to focus more of their time serving patients because it is what they do best while also seeing the benefits from our efforts towards growing their business online.
Our goal as a dental marketing agency is to take on the challenge of generating new patients, so you can focus on what you do best without hassle - making people SMILE!
Lucé Media can help you achieve your dental marketing goals. We will use a variety of channels to achieve these goals. These tactics include traditional methods like billboards, television commercials, and digital tactics such as search engine optimization (SEO), website development, local SEO campaigns for stores in specific areas within cities or states/regions, and PPC ads targeting customers actively looking on Google.
Trouble finding patients to fill your calendar? If you answered "yes," it's time to mull over hiring a new dental marketing agency to handle the heavy lifting. At Luce Media, we provide several dental marketing services to ensure your dental practice's growth and success by creating a comprehensive marketing plan.
Here are a few of our most popular services:
Video for Dental Marketing
As one of the most popular marketing tools, video marketing can attract patients to your website or social media platforms. In addition, videos can easily be shared and consistently get more patient engagement, which is crucial to bringing new patients into the office and cultivating loyal relationships with current patients.
Updated video helps patients get a first-hand look into your practice, from your knowledge as a dentist to your warm and welcoming staff. At Luce Media, we help produce, shoot and edit videos to help your practice outshine the competition.
We handle everything, including researching the best dental marketing trends, producing, shooting, editing, and even potential stage freight. So, don't worry. You don't need to have experience with the camera. Our video producers have worked in TV for decades and know how to make you feel comfortable and confident.
Dental Website Design
The design of your website is crucial to your digital marketing strategy. However, you might be wasting money without the proper patient acquisition and Search Engine Optimization (SEO) plan in mind. Think about it! When potential patients land on your site, you have a split second to impress them. In that split second, the design of your site will make all the difference if they'll want to become a patient or not. If the design of your website isn't appealing, people won't stay long enough to learn about your dental services. A short visit makes it difficult for them to learn about your qualifications, friendly team members, and the welcoming atmosphere at the office (let alone pick up the phone).
Your website should be beautifully built and utilized as a tool to increase productivity, drive growth, increase case acceptance and generate prospective patients. As a leader in dental website design, Luce Media understands the business needs of our clients. With years of experience with all aspects of the web building process, we'll help you achieve your goals in mind. From captivating content creation to search engine rankings with an SEO-focused website builder platform - all designed for your business's needs.
Social Media Marketing
It's no secret that social media plays a vast role in how we live our lives today. We are more connected than we ever have before. Most people spend an average of 4 hours on their handhelds each day. This is great for growing dental practice, but do you have time to write, edit and draft consistent and catchy content? Most dentists don't. But we do!
A strategy is the key ingredient of dental social media marketing. It requires an understanding of your patient, what they're looking for, how their needs align with your practice's goals, and ultimately, how you can attract them with an irresistible offer that gets them on board with your dental practice.
Here at Luce Media, we have a team of creative experts ready to help you create a well-rounded strategy with proven techniques that promise to deliver results. We're so accurate; you may even need to turn away patients!
It's challenging to compete in the dental industry. To stay ahead of competitors, you'll need a bit more creativity than an eye-catching site. Therefore, your dental marketing strategy must include a perfectly executed plan that provides for Search Engine Optimization (SEO) to generate a consistent flow of new patients.
Many dentists overlook the power of SEO because they don't quite understand the concept - and that's okay. At a basic level, SEO is all about making sure your social media pages and website are optimized with magnetizing keywords so that when people in the Dallas/Fortworth area are searching for those terms, they'll land right on your site.
This vital digital marketing tool is made up of multiple components, and knowing what they are and how they work is crucial. At Luce Media, we can ensure your content is fully optimized by handling all your practice's keyword research. As a result, your practice will be easily reachable through search engine results. In addition, our social media SEO and dental website strategies have been perfected and tested over time to ensure quality traffic that will guarantee new patients to your office. So let's start a conversation about SEO at your dental practice in Dallas today.
Paid Social Media Ads
It can be challenging to market your dental practice online. Low patient numbers and space on the appointment book are more common than you may think. But, at your practice, it doesn't have to be. If this sounds familiar, Google Adwords Pay Per Click is a rockstar technique for your online marketing strategy to start growing your practice. Not only does this dental marketing tool have the potential to increase traffic to your dental website drastically, but it will also improve business performance within just a few weeks.
Knowing there are more than 1 billion searches per day, it's a no-brainer your practice should utilize marketing tools in your SEO efforts.
At Luce Media, we pride ourselves in working with each of our dental practices to create a cross-platform dental marketing strategy that includes PPC ads, SEO optimization, blog posts, email campaigns, social media promotion, to name a few.
Email Marketing for Dentists
Email marketing allows dental practices to reach more patients at a higher rate of pennies per message. For even dentists on a budget, this makes it a better choice than traditional marketing routes like direct mail, radio, and TV advertisement. More so, email marketing is an underutilized marketing strategy that can completely change how you connect with the current consensus while growing your practice.
The primary goal for any dental email marketing campaign should always be to provide your patients with value. As you bring more value, you can accomplish goals like sending appointment reminders, getting back lapsed patients, asking for patient reviews, increasing engagement, and making personal connections. Adding dental email marketing is a must with all these potential benefits, but we recommend leaving it to the experts. At Luce Media, we craft eye-catching content that will have your patients actually wanting to open it.
We know our day-to-day can be hectic. However, a bustling schedule doesn't leave much time to manage a successful dental marketing strategy with booking appointments, vendor meetings, and other crucial work around the clinic. That's where Luce Media comes in handy; we specialize in building local, fully personalized digital strategies that gain engagement and grow your practice. From Paid Social Media Ads to Social Media Marketing, our goal as a dental marketing agency for dentists is to take on the business of growing your patient consent. So, call DFW Marketing today; we'll help you leave more time on the schedule for you to focus on what you do best - making people smile.