10 Dental Marketing Strategies to Grow Your Practice

online marketing for dentists

Have you been wondering how to grow your dental practice?

If so, then this article is for you. In it, we’ll discuss the many different ways that a dentist can market their business and what strategies they should use to increase patient flow and revenue.

We’ll go over some of the most effective advertising campaigns that have worked for other dentists in your area.

It’s not about being the best dentist in your town; it’s all about how creative you can be.

Innovation must constantly occur in your dental practice if you are going to survive in this competitive environment.  

There are many different ways that a dentist can market their business and reach more patients than ever before.

Let’s get started!

online marketing for dentists

10 Marketing Strategies to Help Grow Your Dental Practice

Here are the top 10 ways to grow your dental practice:

#1. Focus on Local SEO

Local SEO (Search Engine Optimization) is how you can optimize your website so the people who live near your practice can find you. This can be done by adding keywords that describe your location, adding Local SEO to your Google My Business page and getting listed on directories known as citations. 

Search engine optimization can be a great way to attract new patients, but it’s ineffective if you only focus on the most popular keywords. Try to find niche keywords that describe what you do and focus on ranking for those words. 

Local keyword research will ultimately bring your business more customers than any other form of marketing because new patients are looking for services near where they live or work!

Local SEO is the way to go for dental patient marketing. This means that you’ll want to rank in your area, which can be especially beneficial when so many options are available. 

#2. Build Your Dental Practice Website

Your website is the most valuable tool you’ll ever own for marketing your dental practice.  It is the equivalent of your physical practice only in the online world. 

Your website is often the first impression your dental practice makes on potential patients through their online experience.

Your site needs to look professional, offer visitors easy navigation, have educational and engaging information, and make it easy to call you for an appointment or request one using a form on your website. 

#3. Use Content Marketing

An excellent digital marketing strategy for dentists is to use content marketing. Often called blog posting, content marketing is the art of creating valuable content that will be used to market your dental practice. 

Every dental practice has valuable knowledge they can share with their peers and patients.

This valuable knowledge can be found in blog posts, videos, podcasts, interviews, infographics, ebooks etc., which you can use for content marketing.

#4. Run AdWords Campaigns

Google ads can be very beneficial in advertising your dental practice. The Google Adwords platform is one of the most effective ways to get your message in front of potential patients.

Google AdWords is a pay-per-click platform that allows you to display your ad to users searching for specific keywords or groups of keywords.

If they’re looking for a “Dallas dentist,” your Dallas dental practice could pop right up!

When advertising with Google Adwords, it’s vital to target location-based keywords for your ads and placements on the internet.

#5. Email Newsletters

Email newsletters are a form of marketing that can be personalized and targeted when trying to get new patients. 

Dentists often use newsletters to send out dental news, updates about their practice, special offers and other pertinent information.

The key to email marketing for dentists is to create short, engaging content. Make sure the reader can quickly read through the information. Dentists should provide some call to action in their emails that encourages the reader to reach out to your practice. 

content marketing for dentists

#6. Diversify Your Keywords

Diversify your keywords to get the most out of your SEO efforts.

Follow these simple steps to get started:

– First, identify which phrases you want to rank for in certain areas of your site. The more specific, the better.

– Next, write about these topics on different pages throughout your website.

– Finally, find out where your competitors’ pages rank organically, then use that information to write content around those topics or similar ones.

Keyword research is essential if you want your site to rank well in the search engines. The more keywords, the better!

But don’t just stick with basics like “Dallas dentist.” Instead, try something like “Periodontist in Dallas.” 

Keep in mind that about 46% of all searches are now conducted using voice through systems like Alexa and Siri. So make sure you select keyword phrases by how people would search using their voices. 

#7. Encourage Online Reviews

After dental appointments, encourage your patients to write a review about their experience. You may want to offer them a small incentive, such as a discount on their next appointment, for doing so.

Positive reviews are critical in getting your practice to show up in more searches. 

#8. Use Instagram

A dentist may be more successful if they have an Instagram account. Instagram accounts for Dentists will reach a unique audience that search and other online marketing tools do not. 

Keep in mind that the average Instagram user is between the ages of 18 and 34.  So create and publish content that will appeal to that age group. 

Dentists may want to post photos of their office, services or smiling patients. 

#9. Facebook Ads

Advertising on Facebook is another technique that dentists can use to get new patients.  Today, creating and publishing ads on Facebook requires a deep knowledge of targeting, ad types and bidding practices.  If you don’t know what you are doing, it is possible to spend a lot of money without getting any new patients. It’s best to use a dental marketing agency for dentists with expertise in all areas of Facebook ads. 

#10. Referral Bonuses

A referral bonus is a great way to get new patients into your dental office. Dentists often pay a referral fee to another dentist when the referral brings new patients. The same thing can be done with your most loyal patients. 

In some cases, dental practices have offered discounts or coupons on dental services. Free teeth whitening is another incentive that will get existing patients to refer new patients to your office.


As you can see, many different dental marketing strategies can work to grow your dental practice. Using some or all of these marketing strategies will yield you new patients. 

If you need help figuring out which marketing strategies are right for you or want a fresh perspective on how to market yourself as a dentist, don’t hesitate to reach out!

We have a team of digital marketing experts who have a lot of experience helping dentists like you grow their practices.  It only takes 20 minutes to learn how we can help grow your dental practice. Please call us now at (469) 907-1057.