Your Dental Group Is Growing. Your Marketing Infrastructure Isn't.
Most dental organizations outgrow their marketing before they realize it. We conduct a 30-day executive-level review that shows you exactly where the gaps are and what it costs to leave them unaddressed.
Fixed investment for the full 30-day review
Days to a complete executive marketing assessment
Credited toward ongoing engagement if you proceed
Executive-level leadership, not a vendor relationship
Built for Dental Organizations at an Inflection Point
You have built something real. Now the question is whether your marketing infrastructure can carry the next phase of growth.
DSOs
Multi-location organizations scaling beyond a single marketing coordinator
Group Practices
2–10 location practices preparing for aggressive acquisition or organic growth
Emerging DSOs
Organizations on the path to DSO status that need C-suite marketing alignment now
Private Equity-Backed
PE-backed dental platforms needing board-level marketing accountability and reporting
The Question Every Dental Executive Should Be Asking
If your marketing stopped working tomorrow, how quickly would you know? How quickly could you course-correct?
Most dental organizations do not have a clear answer. Not because they lack effort, but because no one holds executive-level ownership of marketing strategy, performance accountability, and growth infrastructure simultaneously.
That is the gap a Fractional CMO fills. And the Dental Executive Growth Review is where we determine exactly what that gap looks like in your organization.
This is not for single-location practices or startups looking for basic marketing help. This engagement is designed for organizations where marketing decisions have real financial consequences.
Why Growing Dental Organizations Hit a Marketing Ceiling
No One Owns the Strategy
Marketing responsibilities are split across office managers, outside agencies, and whoever has bandwidth. No one is accountable for the whole picture.
Tactics Without Infrastructure
You run ads, post on social, maybe have SEO. But there is no integrated system measuring what is working, what it costs per patient, and what to do next.
Vendor Relationships, Not Leadership
Agencies execute what you approve. They do not challenge your assumptions, hold budget accountable to outcomes, or report to your board.
Growth Blindspots
Patient acquisition costs, lifetime value by location, referral dependency ratios — most dental executives cannot answer these questions quickly. That is a risk.
Reactive Marketing Cycles
Marketing decisions get made when something breaks, not before. There is no annual strategy, no predictive planning, and no proactive leadership driving the calendar.
Marketing Spend Without ROI Clarity
You are spending on marketing. But can you tell your investors or board exactly what return you are generating? Most organizations cannot connect spend to revenue.
"The difference between dental organizations that scale efficiently and those that plateau is almost always the same thing: one has executive-level marketing ownership and one does not."
This Is Not an Agency. This Is Executive Leadership.
Understand the difference between what most dental organizations settle for and what executive-level marketing leadership actually looks like.
The Dental Executive Growth Review
A structured 30-day executive-level review of your marketing organization. Not a proposal. Not a sales presentation. A real assessment with real deliverables.
Marketing Governance Audit
We assess who owns what, how decisions are made, what is being measured, and where accountability gaps exist across your marketing function.
Growth Engine Viability Review
We evaluate your patient acquisition systems, retention performance, referral infrastructure, and digital presence to identify what is working and what is actively costing you growth.
Financial Alignment Assessment
We connect marketing spend to patient revenue outcomes, establishing cost-per-acquisition benchmarks and lifetime value metrics by location or practice type.
Executive Determination and Roadmap
You receive a written executive brief with specific findings, prioritized recommendations, and a clear determination of what marketing leadership your organization needs next.
What You Receive at the End of 30 Days
- Written Marketing Governance Assessment
- Growth Engine Analysis with Location-Level Insights
- Financial Alignment Report (spend to revenue mapping)
- Executive Marketing Readiness Score
- Prioritized 90-Day Strategic Roadmap
- Live Executive Presentation to Your Leadership Team
30-Day Executive Marketing Review
A complete assessment with C-suite level deliverables and a clear path forward.
Fixed investment. No hourly billing. No surprises.
100% of the review fee is credited toward your engagement if you move forward with ongoing Fractional CMO services.
Limited availability. We work with a select number of organizations at a time.
Let's Talk About Your Organization
Tell us where you are and where you are trying to go. We will review your information and reach out within one business day to schedule a brief discovery conversation.
- Confidential by default. Everything shared in the review process is treated with executive-level discretion.
- No obligation to continue. The review stands on its own. You receive real value regardless of what you decide next.
- Response within one business day. We respect your time and will follow up promptly with next steps.
Request Your Dental Executive Growth Review
Tell us about your organization. We will be in touch within one business day.
What Executive Marketing Leadership Produces
These are the kinds of outcomes organizations achieve when marketing is led at the executive level rather than managed at the tactical level.
Reduction in cost per new patient acquisition
"We were spending the same amount on marketing but finally understood where it was going and what it was returning. That clarity changed how we made every subsequent decision."
Attributable new patient revenue in year one
"Having someone who sat in the executive chair on marketing decisions — not just executed our requests — was the difference between another flat year and a real growth trajectory."
Marketing reporting from day one of engagement
"Our investors had never been able to get a straight answer on marketing ROI. Within 60 days we had a reporting framework that actually tied spend to outcomes. That built a lot of confidence."
What a Fractional CMO Actually Does in a Dental Organization
This is not consulting. It is executive leadership delivered on a structure that fits your organization's stage and budget.
- Sits in your executive meetings as a peer to your CEO, COO, and CFO — not as a vendor presenting a monthly report.
- Owns marketing budget and outcomes with the same accountability you would expect from a full-time executive hire.
- Builds the systems your internal team needs to execute — including vendor management, performance dashboards, and campaign governance.
- Produces board-ready reporting that connects marketing investment to patient revenue, location performance, and growth trajectory.
The Engagement Path
30 days. $3,500. Complete executive assessment with written deliverables. 100% credited if you proceed.
Executive strategy sessions, quarterly planning, and marketing leadership for organizations that need direction more than execution.
Full executive integration. Weekly involvement, budget ownership, team leadership, and board-level reporting.
A Good Fit Looks Like This
- You operate 2 or more dental locations and are actively growing
- You are spending on marketing but cannot clearly connect it to revenue
- You have a board, investors, or PE partners who need marketing accountability
- You are preparing for acquisition, partnership, or a major expansion phase
- Marketing decisions currently happen reactively rather than strategically
- You want executive-level accountability, not another agency relationship
- You operate a single-location practice
- You want a vendor who executes without challenging your assumptions
- You are not ready to invest in building real marketing infrastructure
- Marketing is not a priority at the executive level in your organization
From First Conversation to Executive Deliverable
A clear, predictable process from the moment you reach out to the final executive presentation.
Discovery Conversation
A focused 20-minute call to understand your organization, your goals, and whether this engagement is the right fit.
Executive Intake and Onboarding
We collect the materials, access, and stakeholder context needed to conduct a thorough assessment.
30-Day Active Review
We conduct the four-pillar assessment: governance, growth engine viability, financial alignment, and strategic readiness.
Executive Presentation
You receive the written brief and a live presentation to your leadership team with findings and a clear path forward.
Mark Toney
- Founder and Chief Strategist, Luce Media
- Executive marketing advisor to DSOs, multi-location dental groups, and growth-phase practices
- Specialist in marketing governance, patient acquisition systems, and revenue-connected reporting
- Trusted by dental organizations navigating acquisition, expansion, and investor accountability
I started Luce Media because I kept seeing the same problem. Dental organizations would hire agencies, spend real money, and have no idea whether it was working. Not because they were not smart — but because no one was sitting in the executive seat on marketing.
The Dental Executive Growth Review exists because most organizations need to understand what is actually happening in their marketing before they can make a good decision about what to do next. It is not a sales tool. It is real work that produces real answers.
If you are running a serious dental organization and you are ready to treat marketing like the growth driver it should be, I would like to talk.
Founder and Chief Strategist, Luce Media
Frequently Asked Questions
Find Out Exactly Where Your Marketing Organization Stands
The Dental Executive Growth Review gives you a clear, executive-level picture of your marketing infrastructure — what is working, what is not, and what it costs you to leave the gaps unaddressed.
$3,500 fixed investment. 30-day review. 100% credited toward ongoing engagement.